One World, One Philosophy, One Family

branded retail stores in 47 countries globally with more than 20 fashion brands for all ages, genders and occasions

markets across Europe, Asia, North America, South America, Oceania and the Middle East

fantastic colleagues worldwide, working together as one family across design, logistics, sales, retail, technology and other functions

multi-brand and department stores globally as a part of our extensive wholesale business

In our 50th anniversary year, BESTSELLER's Annual Report 2024-25 highlights a year of celebration, solid financial results and progress across key strategic areas. With increased revenue and continued investment in innovation and sustainability, we remain committed to delivering on our ambitions - acknowledging both achievements and areas where we still have work to do.

We have a range of more than 20 brands including JACK & JONES, ONLY, VERO MODA and NAME IT. We sell fashionable garments and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.

Learn more about our goals and the actions we are taking to bring fashion forward. Our industry has a significant impact on the environment and communities worldwide, but we believe our company can be a force for change.

For the eighth consecutive year, BESTSELLER is opening applications for the Brande Pool, supporting local projects that contribute positively to the development of Brande – the Danish city that is home to the fashion company’s headquarters.

We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.

BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.

Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.

While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.

A new Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.

I TV 2-programmet ’Bestseller på vrangen’ fremgår det, at der skulle være mindreårige, som arbejder i BESTSELLERs forsyningskæde – og at børnearbejde er et forhold, som vi ser igennem fingre med. Vi tager skarpt afstand fra disse påstande og kritiserer, at TV 2 tillader så grove anklager på sendefladen, uden at disse er dokumenteret.

I BESTSELLER er vi uenige i påstande, der hen over to episoder på TV 2 og TV 2 Play bliver fremsat om vores virksomhed, vores arbejdsmetoder og vores ambitioner. Vi tager skarpt afstand fra det billede, som udsendelsen på et delvist udokumenteret grundlag forsøger at tegne – og fra de journalistiske metoder, som er anvendt i programmets tilblivelse.

Jack & Jones Only Vero moda +20 brands Jack & Jones Only Vero moda +20 more