Fashion FWD is our strategy for addressing the environmental and social impacts of our business. It sets the direction for our priorities, guides our actions, targets and reporting, and is implemented through policies, programmes and collaborations across our value chain.

Want to learn more about our progress? Read our latest Annual Report.

Our business has environmental impacts across our own operations and our supply chain. Here, we share our work on emissions, land, water, and chemical management - and what it takes to address them.

Our supply chain is where we face the greatest social and environmental risks, but it is also where we have the most significant opportunity to drive positive change by collaborating with our partners.

We’re increasing our use of recycled and innovative materials – and working to keep products in use for longer. Circularity is complex, but we’re moving forward together with our industry partners.

At BESTSELLER, we aim to provide relevant information about our supply chain, products, business standards and policies. Transparency helps us build strong relationships with customers, partners and other industry stakeholders.

We acknowledge that there are issues we cannot solve on our own, and we believe that collaboration is key to finding solutions and making lasting changes.
BESTSELLER has joined the Cotton Reloop Matrix Project - a cross-industry initiative to map and physically test where recycled cotton stands today.
In August, 15,000 crew members will pull on this year’s crew-tee at Smukfest, one of the most loved music festivals in Denmark. And what might look like a normal crew-tee marks innovation.
Turning old clothes into new ones sounds simple. In reality, it is much more complicated.
BESTSELLER is contributing USD 3M, equivalent to DKK 19M, to the Regenerative Fund for Nature, which supports local sheep farmers and shepherds in their work to regenerate natural areas and strengthen living conditions in South Africa.
We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.
BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.
While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.
As part of BESTSELLER’s ongoing actions towards integrating textile-to-textile recycled polyester within its supply chain, their leading women’s brand ONLY has transformed a jersey-programme of basic tops to recycled polyester made from textile waste.
Careers Our Company News