Using recycled materials enables us to decouple from virgin resources and we see recycling as an essential element to reach our sustainability ambitions. Here we focus on polyester, cotton and wool.
As our second most important fibre in terms of volume, and due to the way its produced, polyester is particularly relevant when it comes to recycling.
We have a goal that we by 2025 will source 50 percent of our polyester from recycled polyester or other alternatives.
Most recycled polyester is based on the recycling of PET plastic bottles, the plastic most commonly used in single use drink bottles. But we’re actively looking for alternatives and are tracking and investing in innovation focused on textile-to-textile recycling of post-consumer polyester garments, as this could be a breakthrough for the fashion industry.
This means that we’re continuously evaluating, testing and adopting innovative solutions within textile recycling, while our brands are working to increase their sourcing of recycled fibres.