Certified and/or branded materials

Approved Fashion FWD Materials are certified and branded materials proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.

We enforce a minimum content requirement necessary for us to make a certified and branded material product claim. Unless the fibre does not support a high percentage of certified and branded material due to quality issues (see specified below), the minimum content requirement of certified and branded material for a BESTSELLER brand to be able to make a claim on the product is at least 50%.

This can be a mix of two or more materials as long as they total a minimum of 50%.

ORGANIC COTTON (MIN. 50%)

Organic cotton is grown using methods and materials that reduce negative impact on the environment without toxic pesticides or synthetic fertilizers, improving soil health and protecting biodiversity. But aside from the obvious environmental benefits of organically grown cotton, the absence of hazardous chemicals also helps to improve the work environment of the local farmer.

Our minimum requirement is 50% or at least 20% organic cotton if combined with at least 30% of other certified and branded fibres.

IN-CONVERSION COTTON (MIN. 50%)

The transition period for a farmer to get the organic certification takes an average of three years as the soil needs to recover from pesticides and synthetic fertilizers used commonly in conventional cotton farming. In this period, the farmers are not paid extra – known as the ‘organic premium’ – for their hard work and effort. Farmers growing their cotton according to the organic farming standards will save money on input cost but they also experience drop in their yield when converting their farm while working under strict regulations (to ensure the land eventually qualifies to be certified organic under international standards).

Minimum 50% of fiber content and no mixing with Better Cotton or conventional cotton. Blending with organic-, recycled cotton or other fibres is allowed.

ORGANIC WOOL (MIN. 50%)

Organic wool is spun from the fleece of sheep raised per organic farming standards at certified farms where the animal welfare of sheep is respected. Prohibiting any treatments with hazardous chemicals like pesticides and fertilizers, making it better for both the local farmer’s health and the environment at large.

Our minimum requirement is 50% or at least 20% organic wool if combined with at least 30% of other certified and branded fibres.

ORGANIC LINEN (MIN. 50%)

Like organic cotton, organic linen is grown using methods and materials that reduce negative impact on the environment without toxic pesticides or synthetic fertilizers, improving soil health and protecting biodiversity. Growing linen without using hazardous chemicals is also making the fields and its surrounding wildlife a healthier work environment for the farmer and the local community.

Our minimum requirement is 50% or at least 20% organic linen if combined with at least 30% of other certified and branded fibres.

CMIA ORGANIC COTTON (MIN. 100%)

Cotton made in Africa, an initiative of the Aid by Trade Foundation, is one of the world’s leading standards for sustainably produced cotton. Their goal is to help people help themselves, via trade rather than donations, in order to improve the living and working conditions of smallholder farmers in Africa and to protect our environment. CmiA Organic cotton provides an online Tracking System to ensure complete transparency throughout the entire value chain, allowing the cotton to be traced back the entire way from the field to the finished product.

Our minimum requirement is 100% or contain at least 50% CMIA ORGANIC COTTON if combined with other materials (but not other cotton).

ORGANIC SILK (MIN. 50%)

Organic silk is grown using methods and materials approved by organic farm certification. The production reduces negative impact on the environment and the silk is grown without the use of any synthetic chemicals or growth hormones.

Our minimum requirement is 50% or at least 20% organic silk if combined with at least 30% of other certified and branded fibres.

RECYCLED COTTON (MIN. 20%)

Recycled cotton is made from manufacturing waste like leftover fabric scraps or from used cotton garments and textiles. Recycling cotton reduces the waste of a natural resource like water. The amount of cotton waste that could have ended up in landfills is also significantly reduced.

The main fabric of the style must contain at least 20% recycled cotton.

RECYCLED POLYESTER (MIN. 50%)

Recycled polyester is a synthetic material made from waste items like plastic bottles or leftover textiles waste from manufacturing. Recycling polyester saves natural resources and reduces the amount of waste.

Our minimum requirement is 50% or at least 20% recycled polyester if combined with a least 30% of other certified and branded fibres.

RECYCLED WOOL (MIN. 30%)

Recycling wool saves natural resources like water and energy. Instead of shipping wool to disposal at landfills, recycling wool helps reduce the amount of textile waste. The recycled wool is reborn and later refashioned into new clothes.

The main fabric of the style must contain at least 30% recycled wool.

POLYLANA® (MIN. 100%)

Polylana® is made from a 50%/50% mixture of virgin modified polyester and recycled polyester to create an innovative fibre with characteristics similar to acrylic or wool fibres. Polylana® is a low-impact alternative to a 100% acrylic fibre with less energy, water, waste, CO2 and microfiber release. The integrated AWARE® tracer is using blockchain technology to show full transparency.

100% Polylana® is approved as a Fashion FWD material if it is replacing a 100% acrylic style. 100% Polylana® consist of 50% modified polyester and 50% recycled polyester.

RECYCLED NYLON (MIN. 50%)

Recycled nylon – also known as polyamide - is a synthetic material commonly sourced from post-industrial waste fibres like leftover fabric scraps collected from the spinning factory and waste from weaving mills. Recycling nylon fibres saves natural resources and reduces the amount of textile waste.

Our minimum requirement is 50% or contain a least 20% recycled nylon if combined with a least 30% of other certified and branded fibres.

RECYCLED POLYAMIDE (MIN. 50%)

Recycled polyamide - is a synthetic material commonly sourced from post-industrial waste fibres like leftover fabric scraps collected from the spinning factory and waste from weaving mills. Recycling polyamide fibres saves natural resources and reduces the amount of textile waste

Our minimum requirement is 50% or contain a least 20% recycled polyamide if combined with a least 30% of other certified and branded fibres.

CUPRO (MIN. 50%)

Cupro is a high-quality, cellulose fibre made from an often-overlooked part of the cotton plant called cotton linter. Cotton linter is processed in a fully sustainable conscious system and turned into cupro - a silk-like quality with a soft and smooth touch.

Our minimum requirement is 50% or contain a least 20% cupro if combined with at least 30% of other branded or certified fibres.

TENCEL™ Lyocell (MIN. 50%)

TENCEL™ branded lyocell fibres are high-quality, cellulose fibres made from wood pulp. The wood pulp is derived from sustainably managed forestry and processed in a 99% closed-loop system where water and solvents are recycled, limiting the waste of natural resources and the use of solvents in production. TENCEL™ is a trademark of Lenzing AG.

Our minimum requirement for all Tencel™ Lyocell is 50% or at least 30% if combined with at least 20% of other branded or certified fibres. (No blending with generic viscose)

TENCEL™ Modal (MIN. 50%)

TENCEL™ branded modal fibres are soft, high-quality fibres made from responsibly sourced wood pulp. The production of TENCEL™ Modal fibres is environmentally sound due to the special Eco Soft technology – a production process where wood pulp (the raw material) is produced at the same site as the fibre itself. Accordingly, the production can be done while utilizing less energy and other resources. TENCEL™ is a trademark of Lenzing AG.

Our minimum requirement for all Tencel™ Modal is 50% or at least 30% if combined with at least 20% of other branded or certified fibres. (No blending with generic viscose)

TENCEL™ REFIBRA™ (MIN. 50%)

TENCEL™ REFIBRA™ branded fibres are high-quality, cellulose fibres made from wood pulp mixed with 30% cotton waste from textile manufacturing. The wood pulp is derived from sustainably managed forestry and is produced in a closed loop system.  TENCEL™ REFIBRA™ is a trademark of Lenzing AG.

Our minimum requirement for all TENCEL™ REFIBRA™ is 50% or at least 30% if combined with at least 20% of other branded or certified fibres. (No blending with generic viscose)

LENZING™ ECOVERO™ (MIN. 50%)

LENZING™ ECOVERO™ branded viscose fibres are viscose fibres made from wood pulp. The raw botanic materials are derived from semi-natural forests or from sustainably managed forests – controlled and regulated in accordance with a stringent wood sourcing policy and certified with FSC and PEFC. LENZING™ ECOVERO™ fibres are EU Ecolabel certified, meaning that the manufacturing of LENZING™ ECOVERO™ fibres has a significantly lower environmental impact to comparable fibres in the market. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

Our minimum requirement for all LENZING™ ECOVERO™ is 50% or at least 30% if combined with at least 20% of other branded or certified fibres. (No blending with generic viscose)

LIVAECO BY BIRLA CELLULOSE™  (MIN. 50%)

Livaeco™ by Birla Cellulose. It is a man-made cellulosic fibre from wood pulp sourced from FSC® certified forests and is traceable across the value chain. Livaeco™ saves water and reduces environmental impact.

Our minimum requirement for all Livaeco™ is 50%. (No blending with generic viscose)

LIVA REVIVA BY BIRLA CELLULOSE™ (MIN. 50%)

Liva Reviva by Birla Cellulose is made with 80% wood pulp fibres sourced from sustainably managed forests combined with 20%  pre-consumer fabric waste laying emphasis on responsible manufacturing following the principles of circular economy. Liva Reviva recycled viscose holds the distinction of RCS (Recycled Claim Standard) Certification and is traceable across the value chain.

Our minimum requirement for all Liva Reviva is 50%. (No blending with generic viscose)

LIVAECO™ MODAL (MIN. 50%)

Livaeco™ Modal by Birla Cellulose is a man-made cellulosic fibre made from wood pulp sourced from FSC® certified forests and is traceable across the value chain. Livaeco™ Modal saves water and reduces environmental impact.

Our minimum requirement for all Livaeco™ Modal is 50%. (No blending with generic viscose)

BIRLA EXCEL™ (MIN. 50%)

Birla Excel™ by Birla Cellulose is a man-made cellulosic fibre from wood pulp sourced from sustainably managed forests and manufactured in a unique closed-loop process thereby minimizing discharge and reducing environmental impact.

Our minimum requirement for all Birla Excel™ is 50%. (No blending with generic viscose)

VISCOSE CIRCULOSE® By Renewcell (MIN. 50%)

Renewcell are pioneering a sustainable and circular recycling method that creates a new, high-quality material by gently covering cotton and viscose from old clothes. Called Circulose®, this game-changing and scalable technology aims to reduce the industry’s reliance on virgin cotton and wood. Circulose® can be recycled again and again without losing any of its quality or performance value.

The main fabric of the style must contain at least 50% VISCOSE CIRCULOSE® By Renewcell.

CARBON ZERO TENCEL™ Lyocell (MIN. 50%)

Carbon Zero TENCEL™ branded lyocell fibres are high-quality, cellulose fibres made from wood pulp. The wood pulp is derived from sustainably managed forestry and processed in a 99% closed-loop system where water and solvents are recycled, limiting the waste of natural resources and the use of solvents in production.  Carbon-zero TENCEL™ Lyocell fibres have a certified carbon neutral footprint supporting actions against global warming in line with the UN Sustainable Development Goals. TENCEL™ is a trademark of Lenzing AG.

Our minimum requirement for all Carbon Zero TENCEL™ is 50% or at least 30% if combined with at least 20% of other branded or certified fibres. (No blending with generic viscose)

The Good Cashmere Standard® (MIN. 20%)

The Good Cashmere Standard® (GCS) was developed in response to the growing need and demand for more transparent and traceable cashmere production. As an independent and voluntary standard for cashmere, it can help ensure that animal welfare, human rights and the environment are safeguarded during cashmere production. The Good Cashmere Standard® is a trademark of Aid by Trade Foundation.

Minimum 20% of cashmere content in main fabric is required to claim GCS. All the cashmere in the product must be certified to GCS. No blending with conventional cashmere.

Certified Down (MIN. 100%)

As per BESTSELLER's animal welfare policy all virgin down used in our products are sourced from sources certified to the Responsible Down Standard (RDS),
The RDS requires animal welfare practices to be in place at the duck and goose farms in the down and feather supply chain. The RDS is a Textile Exchange standard.

All down and feather fillings should be from RDS certified sources unless certified recycled down is used. No blending with polyester is allowed.

Certified Mohair (MIN. 20%)

As per BESTSELLER's animal welfare policy all mohair used in our products are sourced from sources certified to the Responsible Mohair Standard (RMS). The RMS verifies mohair animal welfare and land management requirements and tracks it from the source to the final product. The RMS is a Textile Exchange standard.

Minimum 20% of RMS mohair content in main fabric is required to claim RMS, and all mohair must be certified to RMS. No blending with non-certified mohair or wool is allowed.

Certified Wool (MIN. 20%)

As BESTSELLER we have a goal to source all our wool from responsible sources by 2025 - meaning certified to the Responsible Wool Standard (RWS) or equivalent standards, organic wool or recycled wool. RWS verifies wool animal welfare and land management requirements and tracks it from the source to the final product. The RWS is a Textile Exchange standard.

All wool must be certified to RWS. Minimum 20% of wool content in main fabric is required to claim RWS. No blending with non-certified wool is allowed.

Certified Alpaca (MIN. 20%)

The Responsible Alpaca Standard (RAS) verifies alpaca animal welfare and land management requirements and tracks it from the source to the final product. The RAS is a Textile Exchange standard.

All alpaca fibre must be certified to RAS. Minimum 20% of alpaca content in main fabric is required to claim RAS. No blending with non-certified wool or alpaca fibre is allowed.

Investigating alternative and recycled fibres for long-term viability.
Our approach to cotton sourcing.
We have taken a strong stance.
Climate Positive Circular by design Fair for all Fashion FWD materials