In our Fashion FWD strategy, we have set ambitious goals in transitioning our raw material use to certified and branded materials
Fashion FWD Materials are certified and branded materials proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.
Cotton is one of our most important raw materials. It is a renewable material and the cultivation and production of cotton creates jobs and improves the lives of millions of people globally. However, it also has a significant impact on the planet and people engaged depending on the farming method. For this reason, we have committed to source 100 percent certified and branded cotton. Click to learn more.
Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood. We’re partnering with the environmental organisation Canopy, developed a Forest Protection Policy and are tracing the wood pulp sources in our supply chain. Click to learn more.
The polyester fibre is important for many of our current collections. It's a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable. These characteristics mean that we need to make every effort to minimise its negative impacts as well as investigate alternative fibres for long-term viability. Click to learn more.
In order to become more circular, we are exploring and already using alternative fibre options. Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in Fashion for Good, we will explore innovative material solutions and help bring them to scale. Click to learn more.
At BESTSELLER, we have taken a strong stance on Animal Welfare. Animals must not be harmed for the manufacturing of our products. Click to learn more and download our Animal Welfare Policy.
We’re continuously evaluating, testing and adopting innovative solutions within textile recycling. Meanwhile our brands are working to increase their sourcing of recycled fibres. Click to learn more about our goals and projects.
Climate Positive Fair for all